Who we are

We are honest, transparent, creative, and flexible. No matter how much your budget is, we deliver quality and value. Our goal is to make your homebuilding process one you can trust to be creative in design, excellent in craftsmanship, within budget, and enjoyable.

Our Team

While each member of the Cross Team leads a different aspect of the build process, they all are involved in making sure our clients are clear and feel comfortable at all stages of the process.

Alex Cross

Owner & Founder

Alex Cross’s journey in the construction industry began in high school, where he joined a building trades program and developed a profound appreciation for the intricacies of home construction. This early experience highlighted the importance of detail in crafting quality homes, leading him to establish Cross Construction in January 2017. Driven by a belief that the risk of failure pales in comparison to the opportunity to serve clients with integrity and ethical values, Alex founded his company.

Under Alex’s leadership, Cross Construction has grown, steadfastly adhering to its mission of extending these core values in every project. Known for meticulous attention to detail and unwavering commitment to communication, Alex ensures that every project is a testament to vision, patience, and perseverance. 

Beyond his professional life, Alex is a devoted father, conscientiously balancing work and family life to cherish life’s smaller moments. His love for challenges extends to his personal hobbies, which include camping, dirt biking, traveling, and desert racing. Music is another passion for Alex; he enjoys playing and recording, primarily guitar, bass, and drums, and finds special joy in composing music with his children.

Camille Cross

Assistant to the Account Controller

As the Assistant to the Account Controller, Camille Cross primarily works with vendors to obtain necessary documentation and aids the Account Controller in data entry. This ensures that accounting and vendor document records are up-to-date and accurate for both the company and its clients.

Camille is a new mother to a beautiful baby girl and a devoted wife. She is a lifelong learner, continually fascinated by topics involving human health and culture. Camille holds a bachelor’s degree in Bio-Cultural Anthropology from Oregon State University. She is passionate about the natural world and loves spending time outdoors, where she can be found hiking, mountain biking, or simply basking in the beauty of natural landscapes.

Jordan Brownlee

Assistant Superintendent 

Jordan Brownlee grew up in the picturesque state of Vermont before relocating to Utah, where he embraced a diverse array of roles, sharpening his abilities in customer service, communication, and safety practices, as well as in delivering projects efficiently and on schedule. In July 2021, Jordan joined the team at Cross Construction, where he has been dedicated to ensuring that projects are not only completed within budget but also punctually. His meticulous attention to detail and his capacity for collaborative work have established him as an invaluable asset in any construction project.

Outside of his professional life, Jordan is an avid explorer of the great outdoors. His activities include snowboarding, hiking, camping, and dirt biking. Having made Utah his home for over a decade, Jordan has found joy and companionship in his partner, sharing life’s adventures together along with their two cherished feline friends.

Stephan Cross

Parnter & COO

Stephan Cross is a dynamic professional with over two decades of rich experience in manufacturing and construction. His journey, starting as a Production Manager at A Thru Z Consulting, showcases his exceptional ability to enhance productivity and efficiency, playing a pivotal role in the firm’s growth.

At Intermountain Rigging, Stephan honed his expertise in mechanical systems as a Millwright, showcasing meticulous attention to detail and hands-on proficiency. His transition to 3form as a Light Design Program Manager further highlighted his problem-solving skills and innovative approach, where he led cross-functional teams in creating bespoke lighting solutions for architectural projects, ensuring high client satisfaction.

Currently, as the Partner and COO of Cross Construction, Stephan’s diverse background and robust leadership qualities shine through. He masterfully manages complex construction projects, ensuring operational excellence, strategic resource allocation, and successful project execution.

Stephan Cross stands out as a committed, innovative leader, whose extensive knowledge in manufacturing, construction, and design management makes him a standout asset in the industry.

Connor Forsyth

Designer Installations Foreman

Connor Forsyth is a skilled Designer Installations Foreman with a comprehensive background in custom acoustic and lighting systems, as well as a significant experience of six years in home security systems. He has cultivated a deep understanding of the importance of customer satisfaction and effective communication. Known for his positive mindset, Connor is committed to completing tasks with excellence. He has a strong passion for traveling, which is reflected in his work history; he has worked in 18 different states, contributing to hundreds of custom installations. In his leisure time, Connor is an avid enthusiast of running, working out, archery, playing sports, and engaging in outdoor activities like hunting and fishing.

Kevin Moffit

Kevin Moffit is an accomplished professional with over a decade of experience in management, client relations, and logistics. He began at Stock Building Supply, enhancing his organizational skills in inventory management and delivery. At Automated Business Supply and FedEx, Kevin excelled in product delivery and installations, combining efficiency with technical expertise.

As the founder of Destroyed Limits Athletics, he demonstrated his entrepreneurial spirit and business acumen, driving growth through strong customer relationships. Currently, as the Lead Architectural Installer at Cross Construction, Kevin oversees complex projects, ensuring precision and compliance with industry standards.

Renowned for his dedication to excellence, Kevin’s diverse skill set and successful track record establish him as a valuable leader in any professional setting.


Many people shy away from custom building because of how many decisions need to be made, how often changes come up as client needs and desires shift, and how budgets can vary from beginning to end. We pride ourselves in assuring we pay attention to any stressful issues that come up. Budget is one of the most important of these. We strive to be honest, realistic, and communicative with all financial aspects of a build. Success is when our customers speak satisfaction.